Does It Really Matter? First Impressions From A Company.s Web Site
نویسندگان
چکیده
As early as 1997 many corporate executives realised that in the network era a web site would influence a company’s image immensely. Anecdotal evidence suggests that in the electronic commerce environment nowadays this influence is becoming more visible as the customer quality perceptions of web sites play a vital role in a company’s success. Research reported in this paper investigates the influence of visiting and evaluating web sites by the customers on changing their perceptions about a company’s image; the most important features regarding first impressions about web sites; as well as possible relationships between each of these features and a company’s image.
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